It was a rare combination of brand and product ownership aligned with an aggressive marketer who really wanted to win. So we reinvented digital, showroom, catalogs, dealer websites and the role of marketing innovation to move Audi into it's rightful position as a leader in luxury automobiles.

IDEA: Digital first marketing strategy

IDEA: First auto brand on the iPhone

IDEA: First auto brand on iTunes

IDEA: First auto brand to develop a full-length motion picture

IDEA: First auto brand with a straight to iTunes approach

IDEA: Win with brochures

IDEA: Transform the retail experience

IDEA: Digital story-telling

IDEA: Align with sports that drive consumer engagement and relevance

OUTCOME: 2X sales volume in 5 years