Global Strategy project to significantly elevate Brand | Product | Marketing and Distribution execution in a truly authentic fashion.

IDEA: Product Innovation as a disruptive market force

PRODUCT: FutureLight fabric technology

OUTCOME: Fast Company Most Innovative Brand 2020

IDEA: Re-establish the brand at the top of the world - 8000M peak alpinism.

PRODUCT: Advanced Mountain Kit : 50/50 Down, FutureFleece, Cloud Down, DOT Fleece.

OUTCOME: ISPO Product of the Year