The worlds most exclusive auto brand engaged Project to define it's Future Driver.

With the future launch of the Urus SSUV in 2018, Lamborghini needed a path to brand transformation which opened the aperture of the brand to include Future Drivers.

IDEA: Solve critical business challenges

IDEA: Develop precise Future Driver profile

IDEA: Define brand purpose

IDEA: Articulate the Future Driver strategy to all stakeholders