We are undefineable, but we need a unified global brand campaign.
Likely the biggest challenge we ever faced. How do you create a unified campaign for a brand that stands as the benchmark in so many product categories, in so many sports and with such a diverse consumer audience. It seemed Beyond Reason.
IDEA: CUSTOM as a method to drive consumer engagement and drive margin
IDEA: Unified global campaigns to decrease fragmentation and increase brand equity
IDEA: Women as a growth driver _ Perform Beautifully
IDEA: Apparel as a growth driver_ global product strategy
In collaboration with Factory Design Labs