Likely the biggest challenge we ever faced. How do you create a unified campaign for a brand that stands as the benchmark in so many product categories, in so many sports and with such a diverse consumer audience. It seemed Beyond Reason.

IDEA: CUSTOM as a method to drive consumer engagement and drive margin

IDEA: Unified global campaigns to decrease fragmentation and increase brand equity

IDEA: Women as a growth driver _ Perform Beautifully

IDEA: Apparel as a growth driver_ global product strategy