It was an inspired moment when BD asked Project to develop the pivot for brand growth. To define a new white-space consumer opportunity and create the demand strategy was some serious work.

IDEA: Research driven insights into new consumer behaviors and needs

PRODUCT: Global adoption of new direction via a unique set of distributed brand tools focused on Indoor Climbing

OUTCOME: Climbing Shoes and Indoor Climbing apparel and equipment assortments + 40% CAGR over 3 years