The worlds most exclusive auto brand engaged Project to define it's Future Driver.
With the future launch of the Urus SSUV in 2018, Lamborghini needed a path to brand transformation which opened the aperture of the brand to include Future Drivers.
IDEA: Solve critical business challenges
IDEA: Develop precise Future Driver profile
IDEA: Define brand purpose
IDEA: Articulate the Future Driver strategy to all stakeholders